At the time of the arrival of the conductor and composer Villa-Lobos in Argentina, local newspapers produced countless reports announcing the conductor's concert at the Colón theater. However,, an advertisement widely disseminated by Argentine periodicals draws our attention since this clipping, analyzed in an iconographic way and contextualized, synthesizes the political meanings of the Villa-Lobos concert in Argentina, in 1940.

At the top of the cutout, the reader is informed, by meio gives phrase “Teatro Colón Hoy at 21 and 30 ", about the venue and time of the concert; below, A photo of Villa-Lobos divides or center gives page as dizeres "Only Great Symphonic Concert of works of the Brazilian Master"; at the bottom of the page, the words “Hora de Brasil will broadcast on LS1 Radio Municipal de Buenos Aires en cadena con emisoras brasileñas y uruguayas” broadcast the radio broadcast. At first sight, does not differ much from other reports. However, several aspects articulate a web of meanings that give meaning to the event. Among them: the composer's emblematic photograph – already internationally recognized, the symbolism of the concert venue, the diplomatic articulation between the three countries and the geopolitical scope of the concert illustrated by information about radio broadcasting in Argentina, from Uruguay and Brazil.

The harmony of diplomatic cooperation between the three countries is represented by the detail of the microphone image that would project the sound of Villa-Lobos' presentation in an integrated way, demonstrating how the radio, in that context, it played a significant political role as a vehicle of greater reach among the popular masses in Latin American countries. Like this, the context determines the meaning and gives meaning to the journalistic documentation previously analyzed, and iconographic sense to the ad.